Typography
Our brand is global and diverse, Our tyfaces is just as important as our name or our logo. It fine-tunes the tone of our words. It represents who we are and what we believe — as a company and as designers. Every decision was made with purpose; every detail has a reason for being.
Primary
Corporate A
Our core key typeface is a bespoke Serif set. It’s classic look speaks our brand’s premium quality without losing readability.
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ABCDEFGHIJKLMNOPQ
RSTUVWXYZ012345678
9-=!@#$%^&*()_+
abcdefghijklmnopq
rstuvwxyz012345678
9-=!@#$%^&*()_+
Secondary
Corporate S
This sans set was designed to be the simpler yet modern, making text more legible and easier to read in small sizes or on coarse screens
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ABCDEFGHIJKLMNOPQ
RSTUVWXYZ012345678
9-=!@#$%^&*()_+
abcdefghijklmnopq
rstuvwxyz012345678
9-=!@#$%^&*()_+
Body
Arial
This typeface is strictly only used for body copy to ensure legibility and consistency.
Download the Asset
ABCDEFGHIJKLMNOPQ
RSTUVWXYZ012345678
9-=!@#$%^&*()_+
abcdefghijklmnopq
rstuvwxyz012345678
9-=!@#$%^&*()_+
Typeface usage selector
We have designed a filter system to help designer and developer quickly select typeface usage in work. Currently Mercedes-Benz Digital Language has three main sets. Start by selecting your platform and typeface.
Platform
MBUSA
AMG
MB VANS
Freightliner
MAYBACH
EQ
Design sample